Technology companies use webcasting to communicate directly to their customers through web-based seminars and live broadcasts of company events. In addition, webcasting improves sales and channel enablement initiatives as it provides an ideal method to communicate complex information to large audiences.

"Webcasting has truly changed the culture to one of multi-media communications first: when an acute issue arises the first tendency is to use webcasting as a means to reach out to the entire team"
- IVT Customer at a Fortune 100 Technology Firm