Webcasting is used today to effectively communicate complex messages to dispersed audiences.
Customer Communications and Conversion - Webcasts created in MediaPlatform include interactive features such as surveys, polls, question-and-answers and chat - all of which drive longer attendance and more audience interactivity. Additionally, real-time and historical reporting provides immediate feedback on webcast success.
Sales Force Readiness - Webcasts can be used to ensure consistent roll-out of new product launches through online virtual product launches and education, critical sales update webcasts, sales objective webcasts, and market intelligence webcasts.
Channel Communications & Management - Companies are effectively managing their communications with partners and other third-parties by providing them access to critical webcasts. Pharmaceutical companies are using webcasts to reach out to doctors and insurance companies, financial services companies are using webcasts to inform independent brokers and agents of new products and strategies, and technology companies are using webcasts to educate resellers about new products.
Training -Sales training, human resources classes and new product training for employees can all be done in an easy cost-effective manner with IVT's suite of products. Compliance training can be done with ease, as MediaPlatform is able to ensure users are watching the content on the webcast by testing employee knowledge through quizzes, and tracking robust viewing statistics on viewer participation. IVT customers have used MediaPlatform to guarantee consistent training of critical issues to employees scattered around the globe.
Investor Relations - Earnings calls, new product launches, and important executive presentations can be shared easily with investors through the use of live and on-demand webcasts. Creating a webcast to complement press releases and live executive presentations allows a whole new dimension for companies to reach out to their investors and keep them linked in to the business.
Corporate Communications - For the global corporation's critical issues, having a consistent message delivered to all employees is of utmost importance. Corporate webcasts through IVT MediaPlatform allows the executive team to do this in a timely and cost-effective manner, while still allowing flexibility for polling and Q&A. IVT customers such as IBM and Cisco are using MediaPlatform to speak to all employees simultaneously without the heavy time commitment and expense of traveling to each site individually.
Education Events - For educational centers, new methods to reach out to students and involved stakeholders are tremendous opportunities to develop closer ties to the community. Schools and Districts are able to use MediaPlatform to educate students, inform parents, communicate to stakeholders, and host meetings. IVT customers such as Marist College, Kings Local School District, and Elder High School are using MediaPlatform as an effective method of communication for students, parents, and alumni.
|
Marketing