Los Angeles, CA - December 6, 2006, IVT, the leader in the production, management and distribution of live and on-demand webcasting, today announced that Cramer has successfully adopted IVT MediaPlatform to create, deliver and store online video webcasts for their international client base including, Bayer, Akamai, and United States Surgical. Cramer is a leading independent provider of integrated marketing solutions with a portfolio of clients that cross multiple vertical markets and span local, regional, national and global geographies. Cramer has utilized IVT MediaPlatform to provide its clients with a cutting-edge webcasting solution to manage and enhance online education, marketing and branding campaigns. The use of webcasting by Cramer’s clients has increased and expanded the effectiveness of their customer communications, resulting in additional lead generation through IVT MediaPlatform’s unique reporting and tracking functionality.

"We incorporated IVT MediaPlatform into a number of our interactive offerings because we found through our extensive evaluation process that it is the most dynamic and reliable webcasting solution on the market, yet very easy to use,” said Rob Everton, Creative Technology Director, Cramer. “In some cases, we create webcasts for 20 or 50 people who are spread out across the globe, other times our webcasts are to audiences in the hundreds or thousands. In either case it’s essential that the events that we produce here at Cramer are not only reliable, but also have a deep impact on the ability of the content to connect with key audiences.”

Cramer has used webcasting for its clients in industries ranging from life sciences and technology to financial services and entertainment. IVT MediaPlatform offers a number of uniquely versatile polling and Q&A features, providing the tools to handle and sort large volumes of questions and deliver them live to an on-air presenter, as well as the flexibility to deliver the questions and their answers via interactive text or moderated chat. This exceptional functionality provides Cramer with detailed, statistical measures of the impact that a webcast is having with the audience, which has allowed Cramer and its clients to adjust and improve their messaging strategies for their clients future marketing and communications efforts.

Everton explains how these tools were used recently by a Cramer client, “We recently handled a live event for United States Surgical, a business unit of Tyco Healthcare, which manufacturers wound closure products and advanced surgical devices. The webcast Q&A required filtering questions and routing them to multiple doctors who answered them live over the phone from around the world. The same system provided doctors with the capability to answer the questions via text that was read from within the MediaPlatform interface. This flexibility allows us to provide the right solution for each unique situation.”

IVT MediaPlatform is a complete webcasting publishing platform that supports the entire lifecycle of a webcast, enabling clients to broadly produce, manage, distribute and monitor live and on-demand webcasts easily and efficiently. MediaPlatform’s feature-rich components allow users to easily create and distribute webcasts featuring streaming video, PowerPoint slides, Flash animation, audio, and screen captures, as well as integrate interactive components such as polls, quizzes, surveys, Q&A, and real-time reporting statistics.

“At IVT we have always understood the importance of providing reliable and scalable webcasting solutions that generate real results for our clients, and we pride ourselves on our ability to stay a step ahead of the rapid, ever-changing communications needs of today’s global organizations,” said Greg Pulier, founder and CEO, IVT. “Cramer is an organization driven by an innovative, creative culture that strives to apply the best strategic technology solutions on behalf of its clients. Its webcasting offering, powered by IVT MediaPlatform will enable the organization to continue to set the standard for new, effective online marketing solutions and we are proud to work with them to create pioneering webcasting solutions for their clients.”

About Cramer
Cramer is a leading independent provider of integrated marketing solutions with a 20-year-plus history and reputation for tactical creativity, integrity, agility and accountability. The company delivers business results through targeted marketing campaigns in the areas of Brand Development, Product Launches, Sales and Product Training, Internal Communications, Channel Marketing, Customer Acquisition and Retention, and Meetings and Events. Cramer's core service offerings include: Strategic Planning, Events, Graphic Design, Interactive, Learning Solutions, and Video. Cramer's portfolio of clients crosses multiple vertical markets and spans local, regional, national, and global geographies. The Company is privately-held.

About IVT
IVT transforms the reach and impact of companies' communications. IVT's industrial-strength suite of reliable rich media webcasting products is changing how people present, distribute and absorb ideas and information. From easy, self-service desktop applications to complete corporate webcasting solutions, IVT's products are powered by the world's most advanced, patented rich media publishing engine. Using video, PowerPoint and interactive elements, IVT's product suite allows companies of all sizes to create and share both live and pre-recorded communications. Webcasts and podcasts created with IVT software are providing content creators with immediate, detailed insight into audience behavior and message comprehension, closing the loop on modern communications. IVT is making meetings, training, communications and customer service efforts more effective, while increasing information retention and simultaneously cutting costs.

For general inquiries and additional product information, please go to http://www.ivtweb.com/
or email IVT.